Organizing work with Projects

Projects keep related work together. Each one bundles your conversations and the artifacts they produce under a shared Title and a set of Instructions the AI follows every time you chat inside it. Use a project when you have an ongoing effort — a brand, a campaign, a game, a research thread — and you want every conversation to start with the same context.

Create a project

Start a project to give a body of work its own home.

• Open Projects and create a new project.
• Give it a clear Title — this is how you'll find it later and the label the AI uses for context.
• Open the project to see its Instructions field, its Artifacts section, and the "Start a new conversation in this project..." box.

Your project is ready the moment it has a Title. Everything else you can add as you go.

Add Instructions

The Instructions field is project-level guidance the AI follows in every conversation you start inside the project. Set it once and you stop repeating yourself.

Put durable context here, such as:

• Who the work is for and what it's about ("This project is a sci-fi mobile game called Nova Drift").
• Style and tone rules ("Keep all copy punchy and under 12 words").
• Visual direction ("Use a neon-on-black palette for every image").
• Facts the AI should always assume ("The main character is named Ada").

Edit the Instructions any time. Changes apply to new conversations you start in the project.

Start conversations inside a project

Every conversation you begin from within a project inherits its Instructions automatically, so you can jump straight to the request.

• Open the project and use the "Start a new conversation in this project..." box.
• Type your prompt and send it — the AI already has the project's context.
• Generate and edit artifacts exactly as you would anywhere else; they're produced right inside the project.

Start as many conversations as you want. Each one stands on its own while sharing the same Instructions.

Add artifacts to a project

The Artifacts section collects the images, videos, documents, Apps, 3D models, audio, and other artifacts tied to the project.

• Anything you generate in a conversation inside the project lands in its Artifacts section.
• Use the section as your project library — browse, open, and edit any artifact from one place.
• Keep iterating on those artifacts (with Smart Edit, Direct Edit, or Snapshot) and the latest versions stay grouped under the project.

This keeps a campaign's hero images, a game's character art, or a report's charts together instead of scattered across unrelated chats.

Delete a project safely

Deleting a project removes the grouping only. It unlinks the project but does NOT delete its conversations or artifacts.

• Your conversations remain available outside the project.
• Your artifacts remain in your Artifacts, fully intact and editable.
• Only the project container and its shared Instructions go away.

So delete freely to tidy up — you're clearing a folder, not throwing out the work inside it.